Press Releases & News
Research Study Reports High Satisfaction Among AVG Users in the USA and Europe
The survey shows the overall satisfaction rate of AVG users in the United States and Great Britain to be 94%, with the Czech Republic at 93%
Millburn, N.J. - June 12, 2007 – GRISOFT, the developer of AVG Internet security software, today revealed results of an international public opinion survey on AVG reception in the United States, Great Britain and the Czech Republic. Prague-based market analysis group, Factum Invenio and Keating Concept, located in New York, performed the study on 3393 users of different anti-virus software.
The research shows the overall satisfaction rate of AVG users in the United States and Great Britain to be 94%, with the Czech Republic at 93%. Respondents from each country share the perception of AVG Anti-Virus as highly advanced security software. Users also attributed frequent and automatic updates and good customer service/technical support as reasons for satisfaction.
AVG is also very popular with IT professionals. In the United States, AVG scored higher satisfaction than all American security products, with 82% of IT managers considering AVG to be reliable, effective, technologically advanced and with a good price-to-performance ratio.
“We highly value the satisfaction of AVG users, whether home or professional,” explains Larry Bridwell, VP of Global Security Strategies at GRISOFT. “We continually strive to provide the best products to protect against threats without draining system resources. It is very gratifying that computer users worldwide recognize that AVG is meeting these ambitious goals.”
The survey also found that corporate customers in all of the countries chose functionality and quality of security products as the most important aspects when selecting security software. However, Czech users focus on customer support and price, British IT professionals prefer compatibility with software already deployed on their networks and American users are most concerned with technical support, price and functionality.
About GRISOFT
www.avg.com
GRISOFT is a leading developer of antivirus, firewall protection and Internet security solutions for consumers and SMEs. It is one of the fastest growing companies in the industry with more than 50 million protected computers around the world.
Established in 1991, GRISOFT employs some of the world’s leading experts in Internet security, specifically in the areas of virus analysis and detection, software development, and security research. GRISOFT’s award-winning products are distributed globally through its 12,000 resellers and the Internet as well as via AVG Anti-Virus Software Developer’s Kit (SDK) to interested partners.
AVG Internet Security Software is distributed in Australia and New Zealand by Avalanche Technology Group.
For more detailed information please contact:
Peter Cameron
Avalanche
1300 855 005
Shuna Boyd
BoydPR
02 9418 8100